Lufthansa Korea has been our partner since 2010, and used a variety of education-related activities to engage potential passengers, in particular students and young professionals.
Why does Lufthansa Korea partner with us?
Engaging new audiences
Our joint activities with Lufthansa Korea have included Education UK exhibitions, an Education UK correspondents’ programme, the Let’s Blog UK competition and the British Council UK alumni party.
Through these exhibitions and events, Lufthansa Korea has successfully engaged its target market – young professionals and influencers with purchasing power.
Our joint online activities helped the airline expand its web audience twenty-six-fold.
Lufthansa’s Regional Marketing Manager said, “Partnering with the British Council on exhibitions helped us bring a larger audience to our website and promote services specifically for people who are likely to travel to the UK.”