In 2017, LG Electronics worked with the British Council in Korea to create a music video that tells untold stories of six locations in the city of Seoul as part of Musicity of the Connected City programme. This project aims to develop a platform to re-explore, re-imagine and re-connect the city with people living in the city.

Musicity commissioned six musicians from both the UK and Korea to compose a new music piece to respond to a specific site in Seoul that has a unique story to tell. LG Electronics was inspired by the connection that music and technology make for people with a location and created a music video, which reflects individually kept memories of six locations chosen by the musicians, with a brand new model of LG’s smartphone, V30. A Memory Conveyed by the Wind by Kayip made the video flow with a modern narrative of Seouliens.